A trust was formed to start a T.V channel in the state supported by the KPCC, taken into account of the unique socio-economic situation prevalent in the state and the inevitability of increasing the media footprint. The channel was officially launched by Smt. Sonia Gandhi on 17th August 2007 in New Delhi in the presence of Defense minister A.K.Antony, Union information and broadcasting minister Priyaranjan Dasmunsi, Ahmed Patel, M.A. Baby, Oommen chandy, KPCC President Ramesh Chennithala, Vilas Rao Deshmukh and the managing Director of Jai Hind T.V., M.M. Hassan.
Since its launch the channel has topped audience rating, besides winning several accolades for its professionalism and objectivity. Nothing can demonstrate the success of Jai Hind more than the party central leadership’s decision to set up news channels along similar line in other regional languages.
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